Kent County Health Department

Project: People, Parks, and Produce

Service: Stakeholder Engagement & Strategic Planning

The Kent County Health Department (KCHD) is dedicated to promoting health, preventing diseases, and protecting the community's well-being in Kent County, Michigan. Through various public health initiatives, KCHD addresses critical issues such as communicable diseases, environmental health, food safety, and maternal and child health. Their programs aim to improve the quality of life for all residents, with a strong emphasis on community engagement, education, and accessible healthcare services. They collaborate with local organizations to ensure equitable access to health resources and programs.

The Kent County Health Department partnered with Khamai Strategies for a two-phase project to engage the Roosevelt Park Neighborhood as part of their People, Parks, and Produce (P3) initiative.

Key Deliverables

  • Focus Group Facilitation: Conducted two virtual focus groups (in English and Spanish) to explore local health concerns and preferences, uncovering issues like access to fresh food, safety in public spaces, and resource awareness.

  • Communication Strategy Development: Created a tailored communication plan that included social media, email, and text outreach, ensuring messaging was clear, accessible, and bilingual to effectively reach all residents.

  • Hybrid Listening Session Facilitation: Led an interactive listening session at the Chavez Farmers Market to gather real-time feedback from residents about the P3 initiative. We addressed community concerns regarding health services, resource accessibility, and engagement strategies.

  • Stakeholder Engagement: Worked closely with local organizations like Roosevelt Park Neighborhood Association to create an engagement plan, ensuring active community involvement and a feedback loop to enhance long-term resident participation.

Stephen Palacino

I've worked in marketing and design for 18+ years, and even met my wife (also a graphic designer) while working at an ad agency. She is my balance. We now have two young children and are finally learning the value of sleep.

https://www.page1branding.com
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